When it comes to cost, organic traffic is the clear winner. Studies have shown that paid traffic leads are twice as expensive as organic traffic leads. This means that even if you get a higher PPC conversion rate, you'll pay more for those leads in the long run. For most companies, investing in a combination of organic and paid products is the best way to go.
Organic traffic is a long-term game that requires creating high-quality content, knowing your audience, researching keywords, and developing content that aligns with search intent. The benefits can be quite significant: steadily increasing traffic to your site, a high conversion rate and ROI, and establishing your company as an opinion leader in the industry. Paid traffic channels offer much faster returns than organic ones. For example, short-term promotions or the introduction of new products can greatly benefit from the support of paid campaigns. Additionally, paid search allows you to target very specific audiences. Organic search helps attract a greater number of relevant users to your website.
However, it's a lengthy process and may require some investment if you want to appear on the first page of Google. This way, you bring traffic from your website directly to your service and sales pages, shortening the buyer's journey and potentially closing a deal. On the other hand, paid search generates traffic relatively quickly, which is an advantage if you're building a brand. Generating an acceptable amount of traffic to your website is the foundation of any digital marketing strategy. Using social media and content that isn't sponsored is always a great way to generate organic traffic to your website. If you want to increase overall site-wide traffic, create content that can be shared on social networks, and distribute relevant materials to potential customers via email, organic marketing is your safe bet. When it comes down to it, both organic and paid search methods work well separately but using them together can be a great way to increase traffic and complete your marketing plan.
Since many aspects of organic and paid search complement each other, this can be a great way to ensure increased traffic from many different sources.